I thought it was too good to be true.
I’d heard rumors that there was a new natural hair care store in Birmingham, but I simply didn’t believe it. I’ve been wearing my hair in its naturally curly state for about 10 years now which means for a decade I’ve been spending an ungodly amount of money on shipping costs ordering my favorite hair care products online. But nestled in a small storefront in Valley Avenue Plaza is a tiny shop that has changed all that.
LeVia’s Hair & Body Essentials, located at 421 Valley Ave., opened in November of 2010. Owner Shavonne Holt, 32, doesn’t sport natural hair, but she’s still quite familiar with dishing out dollars for shipping costs as she’s searched online for the best hair care products for her 7-year-old daughter.
“I thought, ‘I know I’m not the only person going through this trying to find good products,’” Holt said. In July of 2010 Holt got the idea of opening a shop that would sell natural hair products. Two months later she and her husband purchased the Valley Avenue storefront and two months after that LeVia’s welcomed its first customers.
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