One of my favorite hair care products is the Leave-In Conditioner by the company Mixed Chicks. I use it whenever my budget allows and I constantly recommend it to other curly girls. But that may change.
As some of you may know the ridiculous Twitter hashtags “#teamlightskin” and “#teamdarkskin” have been circulating and they’ve even inspired some promoters in Ohio to throw a party that’s essentially celebrating colorism. Well, apparently, Mixed Chicks decided to choose sides and recently tweeted the following:
The company did post an apology (click here to read this tweet and more). They also stated that they posted a similar message to many teams and had no intention of excluding anyone, although Black Girl With Long Hair reports that a blogger following this story couldn’t find a #teamdarkskin tweet. Bloggers like Sakita Holley, however, felt the apology was insincere and made the company look even more “clueless.”
Of course, I don’t think the managers at Mixed Chicks meant to be hurtful, but what they did was thoughtless, nonetheless. One of the things I love most about having natural hair is the sense of c and community that it can inspire. Having natural hair can be a challenge but it can also be a blast as you chat with girlfriends and even complete strangers in the middle of a shopping mall about products, styling tips and more. How sad it would be for the creators of the very products we discuss to intentionally or unintentionally divide us.