Thursday, January 20, 2011





One of my favorite hair care products is the Leave-In Conditioner by the company Mixed Chicks. I use it whenever my budget allows and I constantly recommend it to other curly girls. But that may change. 


As some of you may know the ridiculous Twitter hashtags “#teamlightskin” and “#teamdarkskin” have been circulating and they've even inspired some promoters in Ohio to throw a party that's essentially celebrating colorism. Well, apparently, Mixed Chicks decided to choose sides and recently tweeted the following: 


#teamlightskin sure hope all will try @Mixedchicks to care 4 those curls.





The assumptions behind this statement are both bad for business and just plain stupid. It not only implies that all multi-ethnic women have light skin and that all women with light skin have curly hair, but also that we "dark butts" (to quote the world's dumbest rapper Yung Berg) have no use for their products. Why on earth would you assume that all of your customers and potential customers have light skin? Why make the assumption that darker women don't have curly hair and alienate possibly a good chunk of your customer base? 


As expected, this tweet caused an uproar from angry current customers who vowed to never use Mixed Chicks products again and even potential customers who said they'd no longer consider the brand as option for their hair care regimen. 


The company did post an apology (click here to read this tweet and more). They also stated that they posted a similar message to many teams and had no intention of excluding anyone, although Black Girl With Long Hair reports that a blogger following this story couldn't find a #teamdarkskin tweet. Bloggers like Sakita Holley, however, felt the apology was insincere and made the company look even more "clueless." 


Of course, I don't think the managers at Mixed Chicks meant to be hurtful, but what they did was thoughtless, nonetheless. One of the things I love most about having natural hair is the sense of camaraderie and community that it can inspire. Having natural hair can be a challenge but it can also be a blast as you chat with girlfriends and even complete strangers in the middle of a shopping mall about products, styling tips and more. How sad it would be for the creators of the very products we discuss to intentionally or unintentionally divide us.



Posted by in ,  on 7:00 AM 2 comments

2 comments:

  1. while i was at the Natural Hair Meet Up a few weekends ago. I mentioned i used Mixed Chicks before. Will almost simultaneously several of the woman asked me if i was mixed. I hate people assuming this because of my skin tone. It's like they are saying you much not be black if you are of lighter complexion! ugh!

    ReplyDelete
  2. .
    There is actually no such thing as a so-called "Light-Skinned
    Black" person ... but rather ... such individuals and groups
    are actually people who are of a 'Multi-Generational
    Multiracially-Mixed' (MGM-Mixed) Lineage that some may
    have been pressured or encouraged to ignore or downplay.
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4160
    .
    People of Mixed-Race lineage should NOT feel pressured to
    'identify' according to any standards other than one's own.
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4157
    .
    The legal -application of the racist-'One-Drop Rule'
    (ODR) was banned in the U.S. way back in 1967.
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4162
    .
    http://www.facebook.com/groups/253286018082418/permalink/253341891410164
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4187
    .
    http://www.facebook.com/groups/253286018082418/permalink/253341281410225
    .
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    .
    Listed below are related Links of 'the facts' of the histories
    of various Mixed-Race populations found within the U.S.:
    .
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    .
    There is no proof that a 'color-based slave hierarchy'
    (or that 'color-based social-networks') ever existed
    as common entities -- within the continental U.S.
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4154
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4153
    .
    It was the 'Rule of Matriliny (ROM) -- [a.k.a. 'The Rule of Partus'
    (ROP)] -- and NOT the racist-'One-Drop Rule' (ODR) -- that was
    used to 'create more enslaved people' on the continental U.S.
    .
    This is because the chattel-slavery system that was
    once found on the antebellum-era, continental U.S.
    was NOT "color-based" (i.e. "racial") -- but rather
    -- it was actually "mother-based" (i.e. 'matrilineal').
    .
    http://www.facebook.com/allpeople.gifts/posts/309460495741441
    .
    There were many ways (and not solely the sexual assault
    and sexual exploitation of the women-of-color) in which
    'white' lineage entered the familial bloodlines of
    enslaved-people found on the continental U.S.
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4238
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4239
    .
    http://groups.yahoo.com/group/Generation-Mixed/message/4240
    .
    An 'Ethnic' category is NOT the
    same thing as a "Race" category:

    http://groups.yahoo.com/group/Generation-Mixed/message/4236
    .
    http://www.facebook.com/allpeople.gifts/posts/300777016632181
    .
    Other Topics:
    .
    https://www.facebook.com/allpeople.gifts/posts/279223868853420
    .
    https://www.facebook.com/allpeople.gifts/posts/164203590359746
    .
    http://www.facebook.com/notes/%C2%ADallpeople-gifts/the-facts-on-m%C2%ADixed-race/321878451159708
    .
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
    .

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...

Search Our Site