Designer Jonathan Adler is known for his tongue-in-cheek works (such as this one which lists the seven deadly sins) so I'm pretty sure he simply means this as a joke. But I'm not sure when anorexia became funny. The infamous quote featured on this handmade needlepoint pillow is from supermodel Kate Moss and is pretty much a motto for people with eating disorders. Despite that, and it's $116 price, this bad boy is already sold out.
I guess most folks just aren't as uptight about anorexia as I am.