I guess MP3 killed the video star.
It doesn’t seem that long ago when music videos were an important part of American pop culture. I still remember Michael Jackson debuting “Remember the Time” during primetime TV and it being a pretty huge event.
These days, though, outside of massive Beyonce “visual projects,” 90 percent of hip-hop music videos seem to be shot in dingy strip clubs and confined to World Star’s website.
So once again, I’ve gotta give props to A Tribe Called Quest for bringing that old feeling back.
Tribe’s new video for “We The People,” one of the standout cuts from their new album We Got it From Here … Thank You 4 Your Service is right on time. Many in the nation are currently staging protests against racism, homophobia and xenophobia and this video strengthens their message. Even the cast of Hamilton has challenged the establishment to push for equality.
It’s pretty amazing that a song recorded long before the results of this recent contentious election could resonate this well today. The video also serves as yet another touching tribute to Phife Dawg, whose lines are delivered by a graffiti mural. It’s one of the best videos I’ve seen in a very long time.
Check out the visuals below and make sure you read our review of We Got it From Here … Thank You 4 Your Service.