Ja Rule has a really great idea for hip-hop.
And shockingly, it doesn’t involve J. Lo or Ashanti.
The R.U.L.E. recently had a really good interview with BlogXilla, mostly speaking on his new MTV realty show, Follow the Rules. But you’ll want to skip to the 10:40 mark for some real jewels.:
For those of you who have videos blocked at your job and can’t watch this (the struggle is so real sometimes), here’s what you missed: BlogXilla laments the fact that hip-hop has a very hard time respecting its legends, which often means veteran artists are put out to pasture in favor of new blood. In the realm of rock, The Eagles can sell out arenas until their bones turn to dust. In hip-hop, we’re ready to throw any artist over the age of 30 in a retirement home.
It’s pretty unfair.
Ja’s solution? Hip-hop needs an adult contemporary category, sort of like R&B radio formats.
HOLLA HOLLA that’s a brilliant idea.
That would give seasoned artists like Nas, Rakim and Ja himself a platform to showcase new music, since current urban stations are solely focused on younger generation. Think of the possibilities:
— More airplay for rap’s pioneers is always a good thing.
— Veterans wouldn’t feel pressured into putting out music that caters to young’ns if they had their own lane to thrive in, helping to stay true to their own sound.
— We’d be more likely to see collaborations between generations without one side feel like they’re abandoning their core base.
— Best of all, a “rap contemporary” category at the Grammys would be the perfect solution to all the awards show drama we’ve seen in recent years. Artists with a more traditional sound like Kendrick Lamar and Lupe Fiasco could finally get the notoriety they’re due in the contemporary category while the Pitbulls and Macklemores and Flo Ridas and Iguana Australias are judged separately.
Like Ja said, hip-hop is growing and that growth requires new rules. So to speak.
What do y’all think? Would an adult contemporary rap category work or nah?