Edd’s MANtra: Blonde Ambition

Georgia Mae readers know that I’ve been a champion for Amerie for years now. I’ll repeat this until I’m blue in the face, but the woman should be a megastar by now.

But it’s getting hard to defend her when she keeps disappointing me. First, her letdown of an album last year. And now this:

Desiree filled me in on Amerie’s new look. And we both wept. From rap-up.com:

“I’ve always wanted to go platinum blonde, and I figured I’d finally just do it,” Ameriie exclusively tells Rap-Up.com of her new ’do. “One of the things that inspired me are photos I’ve seen of children in the Solomon Islands. They are very brown-skinned, and a lot of them grow white-blonde hair naturally. The contrast in dark skin tone and extremely light hair is really beautiful to me. So I just went for it!”

To quote that talking horse from The Ren & Stimpy show:

She can say what she wants, but this blonde look is yet another reinvention for Amerie, who by the way, now spells her name with an extra ‘i’ – Ameriie. That’s just an unnecessary eyesore – that would be like spelling my name as Eddward.

Oh wait…

Moving on, these are merely reinvention tactics to freshen up Ameri(i)e’s image. But she’s gonna have to do better than adding vowels and making herself look like one of those girls from Salior Moon. If she wants to experiment with a few new sounds for her next album, I think that’s cool. But superficial image changes aren’t gonna do the trick. It just looks desperate

I understand her frustration. The woman has had a handful of great singles, three outstanding albums and the marketable beauty that  record execs love. I have no idea what’s holding her back. And before any of you say “it’s because she can’t sing” that doesn’t stop y’all from supporting these young’ns who whip their hair back and forth or ruin Eminem’s songs.

If we don’t support Amerie she might grow a beard next time.



  1. Ed, I’m disappointed in you. You’re still cheering for that non-singing chile! SHE CAN’T SING and she NEVER SANG! That’s why we’re not supporting her. Real folks don’t care what you look like, just long as you got pipes when we’re purchasing your album.

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